A side of captain Pat Cummins Australia has never seen before.
As the home of all live ICC matches in Australia, Prime Video is bringing The ICC Men’s Champions Trophy to cricket fans nationwide, launching its ‘Go Full Cricket’ campaign featuring Australian men’s cricket captain and Prime Video ambassador Pat Cummins.
In creative collaboration with Pat, the campaign is told in a series of six adverts and through a playful, paparazzi-style lens, fans are given an inside peek into Pat’s cricket obsessed life off the field.
From practising his sweep shot with a rolled-up newspaper to rehearsing his sledges in the mirror after a shower, the humorous and honest insights are peppered with cricket nuances throughout, celebrating the game's spirit and tradition.
Cummins said he had a lot of fun working with the Prime Video team to create these ads to support the return of the ICC Men’s Champions Trophy tournament in February.
"I hope they show the passion Australian cricket fans have for the game," Cummins said.
“This year’s tournament will no doubt be full of drama, and with every match live at 8pm AEDT, it’s easy to watch along, live and exclusive on Prime Video in Australia."
Leo Australia associate creative directors James Beswick and Rowan Foxcroft said this campaign shows a side of captain Pat Cummins Australia has never seen before.
"Giving fans a little glimpse into the inner workings of his mind, whilst drumming up excitement for the first of many great ICC Cricket tournaments Prime Video have in store for 2025," Beswick and Foxcroft said.
"If anyone’s seen where the Brett Lee portrait went, do let us know.”
The campaign will run across Social, OLV and owned channels.
Credits:
Client
Hwei Loke – Head of Prime Video
Olly Wilton – Snr Program Manager – ANZ Live Sports
Charli Hoffman – Snr Creative Producer
Creative Agency
Tim Woolford – Group Creative Director
Tommy Cehak – Group Creative Director
James Beswick – Associate Creative Director
Rowan Foxcroft – Associate Creative Director
Bill Scheggia – Copywriter
Lewis Catalano – Art Director
General Manager – James Walker-Smith
Executive Producer – Justine Dooner
Producer – Libby Spark
Business Director – Cece Chieng
Group Business Director – Gemma Cox
Senior Strategy Director – Eryn Lemesurier
Production Company: Rabbit
Director: Al Morrow
Partner/Executive Producer: Lucas Jenner
Partner/Executive Producer: Alex Hay
Producer: Karen Bryson
DoP: Jordan Maddocks
Production Design & Wardrobe: Elisa Baker
1st AD: Adam Wareham
Casting: Danny Long Casting
Casting Director: Danny Long
Editor: Simon Njoo
Colourist: Matt Fezz
Executive Producer: Chris Grocott
Post-Production: White Chocolate
Soundhouse: Mosaic Music and Sound
