Shot in Australia, it goes global this month.
Chubb, one of the world’s largest insurance companies with operations in 54 countries, and 72andSunny Sydney have launched a new global platform.
This work follows the Australian Open campaign that launched in January, which celebrated the signing of a multi-year sponsorship deal, with Chubb joining as the official insurance partner for the tournament.
In partnership with 72andSunny Sydney, Chubb have followed up the Australian Open campaign with a broader platform that captures the craftsmanship and specialism that comes from caring only about insurance and nothing else.
The campaign, shot in Australia goes global this month, and will run across social, TV, print, digital and display.
“It’s been a pleasure to help Chubb land a simple, global platform, for very different markets," 72andSunny CEO Chris Kay says.
"Making the work has been a ton of fun, and we are stoked by how everything has come to fruition.”