An emotive and inspiring campaign that highlights animals that enrich the lives of their humans.
This Christmas, PETstock’s charity organisation, PETstock Assist, will be donating the equivalent of 100,000 bowls of food to animals that enrich our lives, as part of its national Christmas Bowl Project
The creative campaign, developed by Communicado, builds awareness of the initiative and encourages pet lovers to put a pet that needs support on their Christmas list and raise funds for animals that make our lives better by providing us with companionship, guidance and support.
Jessica Curtis, PETstock Assist’s Charity and Events Lead: “The Communicado team has created an emotive and inspiring campaign that highlights animals that enrich the lives of their humans alongside rescue groups that we’re supporting through the initiative.”
Communicado Executive Creative Director, Sarah McGregor: “We wanted to capture real stories that show the unique and special relationship between animals and their humans, particularly those that give their support and need our help.”
PETstock Assist’s Christmas Bowl Project is part of a wider focus for the leading retailer to prioritise purpose and make a difference to the lives of pets and their families this Christmas.
From now until December 25, 100% of PETstock Assist’s donations are going towards this initiative where Australians
can donate just $2 - the equivalent to one bowl of food - online or in stores nationally.
Directed by Olivia Altavita of production company, Eric, Tom and Bruce, the campaign includes a suite of digital films and audio streaming ads. The campaign will appear through BVOD, YouTube, social media, and in store.
Communicado delivers integrated thinking and creative solutions, combined with specialist PR, digital and shopper delivery for some of Australia’s most loved brands including Mayver’s, Dulux, Earth Choice, Nourished Life and McCormick Foods.
Credits:
PETstock
Dion Collard, Head of Marketing Operations and Communications
Johnathon Kiklis, Brand Marketing Specialist
Jessica Curtis, Charity and Events Lead
Olivia Reid, Partner Relationship Coordinator
Communicado
Sarah McGregor, Executive Creative Director
Fiona Mullen, Business Director
Maddie McDonald, Account Manager
Elif Yilmaz, Senior Account Executive
Production: Eric, Tom and Bruce
Olivia Altavilla, Director and Producer
Brendan Cherry, Cinematographer
Adrian Eppel, Editor
Gyton Grantley, VO Artist RMK Voices
Media: Nunn Media
