GE is on a mission to explain to people exactly what it does. Here's a glimpse of the future that seems to take inspiration from some of the Culture novels of the late, great Iain M. Banks.
Created out of New York by BBDO, the short is racking up the hits on YouTube.
Credits
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Senior Creative Directors: Eric Cosper, Michael Aimette
Group Executive Producer: Anthony Nelson
Copywriter: Nick Sonderup
Art Director: Eric Goldstein
Head of Music Production: Rani Vaz
Worldwide Senior Account Director: Emma Armstrong
Senior Account Director: Peter McCallum
Account Manager: Sam White
Production Company: MJZ
Director: Dante Ariola
Director of Photography: Benoit Delhomme
Music House: Barking Owl
Edit House: Whitehouse
Editor: Rick Lawley
Visual Effects House: Method Studios
Audio Mix: Heard City
Mixer: Phillip Loeb
