CGU continues its "See it through" campaign, with nursery owner David Sonter.
Following the "See it through" campaign launch earlier this year, CGU and cummins&partners have once again chosen a small business that embodies seeing it through.
Nursery owner, David Sonter, was chosen for his resilience and determination to succeed after his nursery was burnt down by the Blue Mountains bushfires in October last year. CGU and cummins&partners surprised David by making him the guest of honour at a community breakfast. His story was screened in front of attendees and live across Australia, on Channel Seven’s Sunrise.
The campaign is centred around a moving content piece that takes the viewer through the last year for Sonter’s Nursery as told by David, his family and colleagues.
The campaign has a multichannel approach that sees content being delivered via TV, radio, print, digital, social, search and direct marketing.
Credits:
Client: CGU
National Manager –
Brand & Corporate Comms Alistair Marshall
Manager Brand Julia Nelson
Agency: Cummins&Partners
CEO Sean Cummins
ECDs Ben Couzens & Jim Ingram
Creative Director Doogie Chapman
Art Director Connor Beaver
Chief Strategy Officer Adam Ferrier
Group Account Director Georgina Pownall
Senior Integration Manager Victoria Beranger
Head of Broadcast Production Jess Thompson
Production Company: Revolver/Will O’Rourke
Project Director The Glue Society (Pete Baker & Paul Bruty)
Executive Producer Michael Ritchie
Head of Projects Josh Mullens
Producer Helen Morahan
Director or Photography Rob Marsh
Post Production: The Butchery / The Refinery
Editor - offline Tim Parrington
Colourist Fergus Hally
Editor – online Vivienne Baker
Stills Photographer: Thom Rigney/Toby Burrows
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