Cellarbrations partners with Nova in national campaign

17 November 2022
 

Media Agency: Starcom

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Building positive brand association with Christmas.

Cellarbrations has partnered with Nova in a national campaign, which includes a month-long drive time sponsorship of the Kate, Tim & Joel Drive show, and on-air giveaways.

Produced by Starcom, the campaign aims to intercept terrible Christmas gift purchases before they happen – helping shoppers buy well-loved gifts for everyone.

The campaign has been designed to use wit and humour to build positive brand association with Christmas, bringing to life its proposition of recommending drinks to suit any occasion.

ALM marketing manager, Bianca Hopkins, said: “We are excited to be partnering with Nova and Starcom to bring this campaign to life. Christmas is a huge key selling period for us, and we know our shoppers are extremely busy this time of year – so helping them make great Christmas gifting decisions for family and friends, while also having a bit of fun, is important to us. The holiday period is a time to celebrate.”

Starcom’s account director, Cassie Coyle, said: “Throughout the Christmas clutter, brands need to stand out in a way that is true to their values. Starcom are proud to work with Nova to bring our big idea of intercepting terrible Chrissy gifts to life – in a way that brings joy and gives Cellarbrations credibility as the retailer who can recommend the best drink for any occasion.”

Nova’s head of agency sales, Rhys Mugdan, said: "As the giver of several bad gifts over the years, we are thrilled to work closely with Starcom and ALM to lean into this human truth to create funny, entertaining and engaging content across the Nova eco-system: Nova’s Kate, Tim & Joel show, a Nova-first Podcast promotion and Casanova activations that will inspire consumers across the Nation to reconsider giving bad gifts and to choose Cellarbrations this Christmas.”

Campaign activity also includes TV, BVOD, live crosses, podcast activations, and social media.

Credits:

Client (ALM):

Bianca Hopkins, Marketing Manager

Josh Gaudy, GM Marketing

Clare Addamiak, Senior Marketing Manager

Media Agency (Starcom):

Cassie Coyle, Account Director

Nancy Lan, National Managing Director

Jacqui Purcell, Client Services Director

Bailey Reed, Investment Manager

Angela Chai, Account Executive

Ashleigh Tucker, Account Manager

Media Partner (NOVA Entertainment):

Isabelle Evans – Agency Account Director

Elaine Graham Quirke – Group Sales Manager

Sandy Wooden – Client Implementation Executive

Rhys Mugdan – Head of Agency Sales, Sydney

Jacqueline Eves – Project Manager

Will Peters – Project Manager

Amelia Bowe – Senior Campaign Strategist

Creative Agency (DIG):

Andrew Grey, Group Account Director

Sarah Coppens, Account Director

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