With Nick’s Indian roots and Carrie’s Hong Kong heritage, the campaign celebrates multicultural communities.
Carsales is hitting the road partnering with multicultural influencer couple Nick and Carrie for its Summer Campaign.
This partnership puts Nick and Carrie in the driver’s seat, strengthening carsales’ position as in the digital auto marketplace and build connections with today’s diverse Australia.
By partnering with Nick and Carrie, who have a combined social following of over 20 million, the campaign engages with and provide value to newcomers with a trusted platform to buy their next car.
Carsales executive general manager of marketing, content and customer Rafael Constantinou said the brand is excited to have Nick and Carrie on board.
"Their relatable content and remarkable influence align perfectly with our vision to connect meaningfully with diverse audiences,” Constantinou said.
“As a newcomer to Australia myself, having moved from Brazil early last year, I understand how daunting it can be to settle into a new country. A car is a significant purchase, and you want to feel confident in the platform you’re using."
Nick and Carrie have personally bought and sold multiple cars through the platform. With Nick’s Indian roots and Carrie’s Hong Kong heritage, their partnership reflects the campaign’s goal of celebrating and connecting with multicultural communities.
“We’ve been avid users of carsales for years, so this partnership is something we feel really connected to,” says Nick and Carrie.
“Buying a car can be a stressful experience especially for those who are new to the country. We know firsthand how trustworthy and easy-to-use carsales is, and we can’t wait to share that confidence with our audience.”
Launching this week and running throughout December, carsales’ Summer Campaign with Nick and Carrie features a range of social and digital content, including two ads that highlight the convenience of carsales and its extensive variety of vehicles.
The first ad, now live on digital video platforms, launched in theme with the Australia vs. India Test Cricket series.
