"... those moments in life when everyone is telling you what to do, who you should choose."
Carroll & O’Dea Lawyers has launched its personal injury campaign, developed by Campaign Edge, which is running across TV, radio, outdoor, online and social media starting this week.
The campaign focuses on how people who need a compensation lawyer often rely on the advice of family, friends and acquaintances who make recommendations about which lawyer to choose.
Everyone seems to know someone who is a lawyer, and that recommendation is well intentioned, but if someone wants the best advice on which lawyer to choose, wouldn’t it be best to ask a lawyer who they would choose?
The campaign sets Carroll & O'Dea apart by injecting a bit of light hearted humour to make the point.
Campaign Edge ECD, Dee Madigan, said advertising in the personal injury space has typically been a personal story or about access to justice.
"With this campaign, we’re trying to replicate those moments in life when everyone is telling you what to do, who you should choose," said Madigan.
Campaign Edge ECD, Dee Madigan, said advertising in the personal injury space has typically been a personal story or about access to justice.
"With this campaign, we’re trying to replicate those moments in life when everyone is telling you what to do, who you should choose," said Madigan.
"We’re telling that story in a different way, with a storyline we think will stand-out with the audience."
Managing partner, Hanaan Indari, says the new campaign is underpinned by the Firm’s reputation in the legal profession.
"Carroll & O’Dea Lawyers has become synonymous with outstanding legal expertise and getting the best outcomes for our clients," said indari.
Managing partner, Hanaan Indari, says the new campaign is underpinned by the Firm’s reputation in the legal profession.
"Carroll & O’Dea Lawyers has become synonymous with outstanding legal expertise and getting the best outcomes for our clients," said indari.
"We have built that reputation over many years and are respected by our peers in the industry.
"In the ad, we’ve highlighted that someone needing legal advice about a compensation matter should “choose lawyers a lawyer would choose.. and when people are searching for a trusted law firm to help in their matter, we’d like to be top of mind."
"In the ad, we’ve highlighted that someone needing legal advice about a compensation matter should “choose lawyers a lawyer would choose.. and when people are searching for a trusted law firm to help in their matter, we’d like to be top of mind."
Credits:
Client: Carroll & O’Dea Lawyers
Managing Partner: Hanaan Indari
General Manager: John Willey
Marketing Manager: Belinda Boutsikakis
Agency: Campaign Edge
Executive Creative Director: Dee Madigan
Art Director: Samantha Harley
Copywriter: Tammy Tinkler
Managing Director: Stuart Gillies
Senior Account Director: Ari Margossian
Senior Producer: Lucy Hicks
Digital Director: Paul Judge
Production Company: Production Group
Director: Simon ‘Mo’ MacRae
Executive Producer: Andrew Garrick
Senior Producer: Madelin Logan
Production Coordinator: Emily Koletti
