Some people love washing their car, other people hate it. But have you ever thought about it from the point of view of a bug sitting in your side mirror?
Well it's downright terrifying. It also forms the hook in a new campaign for high pressure cleaner Gerni's new Titan range, by Sydney creative agency Bloke.
“There’s always a spider living in the wing mirror of your car. So we used the spider’s plight as a way to showcase various product demonstrations.” said Bloke creative partner Mike O’Rourke.
Unfortuantely for the spider, Gerni is a powerful cleaner. It might be time for the little guy to find a new home.
Bloke enlisted the use of Citizen for the production of the TVC.
