Canon wants budding photographers to take a leap, by undertaking a new challenge everyday to stretch their creativity.
Canon has launched a photography competition called Leap, which is giving photographers a new task everyday for 30 days designed to get them stretching their creativity.
The competition will be run in conjunction with a fully integrated campaign across digital, social media, electronic outdoor media and in-store. Social and outdoor will be used to try and get people engaging with the competition and partaking in the daily briefs.
People can showcase their work by simply shooting and sharing via Instagram using two hashtags: #TaketheLeap plus the hashtag of the brief they’re answering.
Canon has also designed and built customised Leap kits which comprise roadcases filled with cameras, printers, laptops, chargers, media and accessories – for retailers who are hoping to host a “Leap meet” events for their own customers and communities.
Leap creative concept development was done by Leo Burnett Sydney with in-store integration work handled by The Zoo Republic and roadcase development by Exhibition Co.
Leap will run from the 1st September to 30th September.
