Myer's first brand relaunch in a decade bids to bring back wonderful.
After winning the long drawn out pitch for the creative account for Myer, Clemenger BBDO Melbourne has developed the department store's first brand relaunch in a decade.
With a new positioning of “Fine Wonderful” and a magical ad, the retailer wants to bring back the wonder and joy of shopping.
Read more about the campaign strategy here:
Credits:
Clemenger BBDO
Creative Chairman: James McGrath
Account leadership: Kim Boehm
Account Management: Natalie Nissen
Creative Directors: Evan Roberts, Nikki Hillier
Creative Team: Hilary Badger, Stephen de Wolf
Planner: Matt Kingston
Interactive Director: Roger Box
Executive Producer: Sonia von Bibra
Production: Karolina Bozajkovska
Director: Gaysorn Thavat
Designer: Rick Kofoed
DOP/Cinematographer: Ginny Loane
Editor: Sam Brunette
Post Production: Helen Naulls, Blockhead
Producer: Declan Cahill
Production Company: Exit Films
