It's hard to make petrol look sexy, patriotic even. But Caltex has given it a shot in the latest TV commerical via Leo Burnett Sydney.
Leading with the message “With you all the way” Caltex snapshots 30 seconds of fuel led tankers, be it flying or automobiles, along scenic routes around Australia to promote the companies function to Aussie's moving.
Andy DiLallo, chief creative officer of Leo Burnett Sydney, said: “This campaign goes beyond fuel in a tank. It’s about what that enables people to do – it’s about how it drives our nation, not just our nation’s vehicles. The layered approach to the creative reinforces just how the Caltex brand helps take more Australians to more places than any other every day
Credits
Client: Caltex
Creative Agency: Leo Burnett
Chief Creative Officer: Andy DiLallo
Creatives: Brad Grey/Vince Lagana/Grant McAloon
Director: Noah Marshall
Production Co Producer: Tony Whyman
Production Company: The Sweet Shop
Agency Producer: Renata Barbosa
Sounds Design & Music: Nylon
Post: Method
