Byron Bay Brewery and 72andSunny keep Australians creative

29 April 2020
 

Creative Agency: 72andSunny

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The ‘Made in Byron’ classes teach a variety of creative skills.

With the creative community in isolation at home, Byron Bay Brewery and 72andSunny Sydney present a series of original, inspirational online classes from well known Byron Bay creators to keep Australians creating during isolation.

Offering an insight into the minds of the creators, the ‘Made in Byron’ classes teach a variety of creative skills, each taught in their own unique way - as creative as the creators themselves.

Directed by Stefan Hunt, the classes feature Eden Saul of Dead Kooks fixing a ding on a surfboard; Kai Neville teaching film-making; Mia Taninaka teaching painting; Ming Nomchong on photography; Ozzie Wright and his partner, Mylee Grace Fitzgerald, on writing a love song; and Stefan Hunt himself running a class on designing a tattoo.

“This project has been so fun and refreshing to work on. From the lesson topics to the low-fi approach, this series feels so original and so perfectly timed for creatives during Covid-19 times," Hunt says.

"I apologise to all the parents out there whose kids come home with bad tattoos!” 

72andSunny Sydney head of product Luke Martin says it was a pleasure to work with everyone involved.

“Everyone’s brought a different flavour to the process and hopefully we’ll all be inspired to learn new creative skills off the back of it," Martin says.

Credits
Client: Lion
Creative: 72andSunny Sydney
Director Stefan Hunt
Director of Photography: Stefan José
Editor: Tim Seller
Post Production: New Holland
Audio Production: Otis Studios

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