BWYASSSS are showing their unwavering support to LGBTQIA+ community.
BWS celebrates Mardi Gras and Pride this year with the BWYASSS Runway, an in-store activation and content series developed in collaboration with members of The House of Silky and The House of Slé, music producer Mirasia and production crew within the ballroom community via M&C Saatchi Sydney.
The runway, in ballroom culture, was pioeneered by black and latinx trans women and queer people to allow the community a place to express themselves, without judgement.
Last year BWS rebranded their Oxford street store BWYASSSS during Mardi Gras and this year as a national show of support for the LGBTQIA+ community, they are permanently rebranding stores across every state.
This year launched the LOUD & PROUD drinks range in partnership with Pinnacle Drinks. 100% of the range’s profit will be donated towards the Pride Foundation of Australia.
We want everyone to feel welcome when they walk into any BWS store no matter how they identify. Permanently rebranding an additional 7 stores nationally to BWYASSS is just one way we want to show our support of the LBGTQIA+ community.” says Meg Clark, head of marketing at BWS.
Credits:
BWS
An Le - Head of Brand & Experience
Jax Young - Senior Brand Manager
Charlotte El Baz - Brand Manager
CARAT
Bianca Falloon – Client Partner
Christian Fox – Senior Client Director
Cat Wilkinson – Head of Content Partnerships
Jack Rothery – Strategy Director
Amanda Nguyen – Senior Client Manager
Zac Kelly – Strategy Manager
Megan Suriadji – Client Executive
Jacob New – Content Partnerships Executive
M&C Saatchi Group AUNZ
Cam Blackley - CCO
Avish Gordhan - ECD
Brendan Donnely - Creative Director
Jackson Elliott - Art Director
William Campion - Copywriter
Vanessa Boueyres - Managing Partner
Helene Ioakimidis - Group Account Director
Katie Lockwood - Senior Account Manager
Ashlee Keown - Senior Project Manager
Head of Planning - Rachael Fraser
Senior Strategist - Amy Grant
Colin Tuohy - Senior Producer
Loren August - Head of Broadcast
Post Production
Resolution Design
Tommy Thoms - Director
Sound
Rumble Studios
Track
Cherry by Akashi (prod. Mirasia) https://blacktransproject.bandcamp.com/track/cherry-prod-mirasia
Talent
Akashi Silky
Father Eliam Slé
Kiki
Taimania
Nic
Honey
Creative consultant from the House of Silky: Xander Khoury
