The drinks are ready when you are.
BWS has launched ‘Here for it’ under its Refreshingly BWS platform.
The campaign, created by BMF, which won the Endeavour Group creative account in July this year, encourages Australians to pre-party because BWS’ cold drinks are ready whenever you are.
BWS head of brand marketing An Le said the lead up to a night out can be just as fun as the event itself.
“Whether you’re picking up a six-pack for later or grabbing some bubbles on your way out, we make it easy so you can enjoy the best part of the night,” she said.
“With over 1,450 stores nationally and a large curated and chilled range of drinks, BWS convenience means there’s always time for your pre’s”, she said.
BMF's group creative director David Roberts said he stoked to start their partnership with the BWS team.
“This campaign is a celebration of the pre-party ‘you’. The one that needs to doom-scroll on the toilet, dance in your undies and watch a documentary about dugongs before going out,” he said.
“Luckily, with a BWS on the way, you can observe all your sacred pre-party rituals and still rock up on time-ish.”
The integrated campaign will roll out across TV, OOH, radio, digital, social and in-store with media strategy and buying led by Carat.
Credits:
Client: BWS
Creative Agency: BMF
Production Company: Exit Films, Photoplay
Director: Stefan Hunt, Exit Films
Media Agency: Carat Sydney
