BWM Dentsu and Robber's Dog have launched a new campaign for the Qantas Wallabies that captures the bond between the Australian people and the team.
The spot aims to rally rugby fans support for the team and increase attendance to games, using the tagline ‘Together, We Are Strong as One’. It shows the Wallabies traveling to the game on the bus, seeing their fans cheer them on ahead of the big game.
Robber's Dog director Marty Moynihan says: “I wanted to create a film that encapsulated the excitement of fans before a test match against the unwavering focus of a national team. Australia is a sports mad nation, so when the ARU tasked us with creating a film for one of the national sporting teams, the Wallabies, you have to be respectful of the millions ofsupporters as well as bring your own feel to the brand."
The new film will launch ahead of The Rugby Championships tournament this August. It will run on online and digital channels for the entire championship.
Credits
Agency Credits: BWM Dentsu
Rob Belgiovane – Chief Creative Officer
Asheen Naidu - Executive Creative Director
Jon Foye – Creative Group Head
Denny Handlin - Creative Group Head
Zac Pritchard - Copywriter
Moensie Rossier – Planning Director
Brent Kerby – Client Service Director
Rebecca Bowman – Account Director
Margot Fitzpatrick – Head of Onscreen
Emma Durlacher - Producer
Client: ARU
David Low – Head of Marketing
Ciaran Pillay – Brand Manager
Production Company: Robber’s Dog
Director: Marty Moynihan
Executive Producer: Loren Bradley
Editor: Marty Moynihan
Colourist: Billy Wychgel
VFX: Alt VFX
Music: Rumble Studios
