Allowing parents to celebrate their baby's premature birth within a larger community.
Denstu BWM has released a new campaign partnering with BabyLove which encourages parents of premature babies to share photos of their baby in its new Premmie Proud campaign.
Partnering with Miracle Babies Foundation and photo sharing app, Baby Pics, the campaign feautres a range of photo overlays exclusive to the app, including one which celebrates a baby's graduation from the NICU (Neonatal Intensive Care Unit).
Premmie Proud is a global campaign and will run across YouTube, Facebook and within the Baby Pics app.
