Cobs Popcorn's new campaign sees people burst with happiness... literally.
The campaign, by Smart Melbourne, is spearheaded by three TVCs and was created in partnership with Airbag Productions.
All the commercials show people in different scenarios of happiness - getting a kiss from a girl you fancy, a little girl riding her bike - and bursting with joy into popcorn kernals.
Smart executive creative director Ben Davis said: "Pure and simple, popcorn makes people happy. We wanted to develop a creative platform that was all about celebrating the different things that make us happy, and to show that when a little popcorn kernel gets all worked up, they too burst with happiness. To be honest, once we established the brand manifesto, the ads kind of wrote themselves."
Smart MD Janelle Toomey added: "Taking our new client and a family owned business into above-the-line media has been an absolute pleasure. Being a part of a business as it grows is very special to us.”
Credits:
Agency: SMART
Executive Creative Director: Ben Davis
Writers: Ben Davis & Tim O’Shea
Art Directors: Ben Davis & Ryan Clayton
Agency Production: Janelle Toomey
Production Company: Airbag Productions
Director: Micca Delaney
Producer: Jilly Howe
EP: Fiona MCgregor
VFX Supervisor: Nick Wright
Lead VFX: Adrian Oostergetel
3D Generalist: Ben Weller & Luke Davies
Post producer: Tanya Stankovic
Soundmix/SFX: Production Alley
