Budget Direct's 'Reversible' via 303 MullenLowe

The latest instalment of the Insurance Solved platform.

Reversing a trailer is tricky, especially in front of the weekend sausage sizzle crowd.  A simple miscalculation kicks off a disastrous domino effect in the instalment of Budget Direct’s longstanding Insurance Solved campaign, via 303 MullenLowe.

Called Reversible, and live this week across TV, cinema, BVOD, online, social, OOH and radio, the campaign celebrates Budget Direct’s ability to solve the curliest insurance conundrums.

303 MullenLowe Sydney’s chief strategy officer Jody Elston said Budget Direct was a great example of sticking to a long-term brand narrative with the Insurance Solved platform.

"Refreshing it with relatable but highly entertaining stories like Reversible. Budget Direct understands that coming to mind in the insurance renewal moment is the objective. That’s why over six years they’ve prioritised work with high entertainment value and distinctive brand assets to deliver their promise of award-winning insurance for less.

"They also grow relevance by having fun with those little cultural truths all Australians can relate to. And it’s worked incredibly well, delivering unmatched growth for Budget Direct versus the category.”

Budget Direct’s chief growth officer Jonathan Kerr said the continuation of the Insurance Solved campaign demonstrates how the right kind of humour and consistency in style can result in long-term brand success.

“What we’ve seen since launching the platform in 2018 is a steady pattern of increased brand salience for Budget Direct – and love for the Budget Direct characters of Sarge, Jacs and Chief," he said.

"While each iteration tackles a new, often extraordinary situation, what remains a constant is our ability to tap into a style and humour that our audience genuinely responds to.”