GE is continuing its branded content offering with a powerful video to showcase how its tech plays out in healthcare.
The short film ‘Miracle Twins’ follows a young family with premature twins to demonstrate the impact GE technology is having in the healthcare industry.
‘Miracle Twins’ is told in the form of a diary narrated by the parents, Emma and Ben Caisley, from pregnancy to the premature birth of twins Noah and Ethan with life threatening complications, up to today. However the story is told in reverse.
To bring this to life, The One Centre worked with branded content company Hellofuture and The Children’s Hospital at Westmead.
The film centers on the GE Giraffe Omnibed Incubator and Shuttle radiant warmer and the critical role these machines play in neonatal care.
GE launched its content hub GE Reports to tell brand stories in October of last year, as part of its long term brand strategy to raise awareness and understanding of its business and the role it plays in industry.
If you do one thing today – watch this video.
