"We want fans to be able to become part of Australian television history."
Booking.com has released ‘Nostalgic Neighbours Finale Stay on Ramsay Street’ via Red Havas and Host/Havas.
As Australians prepare to bid an emotional farewell to Neighbours on July 28, Booking.com is giving fans the opportunity to book a stay in one of the most iconic homes in Australia, 28 Ramsay Street. The fictional residence of Karl and Susan Kennedy will become home for a lucky Neighbours lover in an Australian first.
The two-night stay will coincide with the airing of the Neighbours finale episode on 28th July. Guests will also receive a Backyard Barbie & Beers with Karl Kennedy AKA Alan Fletcher, before settling in to watch the final episode on a massive plasma screen TV.
Alexandra Bryant, executive director at Red Havas, said: “When thinking of Aussie homes, it doesn’t get much more iconic than Ramsay St. Neighbours has been such a huge part of Australian culture for the last 37 years, so it was the perfect partnership for Booking.com to showcase its choice, value, and quality of Aussie homes on the site.
Neighbours closing the curtain is such a milestone moment and we want fans to be able to become part of Australian television history with this once in a lifetime stay in the Kennedy home thanks to Booking.com.”
Simon Clark, Regional Manager, PR & Communications, Oceania at Booking.com, said: “They say home is where the heart is and as Australia’s longest running soap, Neighbours has earned a very special place in the hearts of Aussies and fans all over the world.
Booking is thrilled to be a part of Australian TV history, giving fans a once in a lifetime chance to stay on the real life Ramsay St (with some extra soap star perks). Number 28 is just one of the many homes available to book now in Australia on Booking.com."
The camapign is live across earned media, digital, social, and experiential.
Credits
Client: Booking.com
Agency:
Red Havas
Host/Havas
Havas Labs
