Booking.com has launched a weather campaign to capture holiday bookings from people escaping winter.
The campaign is part of a partnership with Inlink and will see Booking.com run multiple-content series videos across Inlink's office network, of 1900 screens in CBD locations.
It features a channel sponsorship where a Booking.com global weather page will feature the top ten sunniest world locations at any given time.
It will also include a "weather trigger" where Inlink's SmartAds will showcase images of warm weather destinations when the weather outside office buildings dips below 15 degrees.
Inlink has also created a travel channel for Booking.com, where a series of articles will display multiple travel themes such as “Travel tips” and “Best places to visit on a shoe string” to provide more useful travel information.
