McGuigan Wines has launched an in-store campaign that gives consumers a change to win an Alfa Romeo when they purchase two bottles from the Black Label range.
Consumers will also have the chance to win one of 50 $200 EFTPOS cards. The campaign will run across POS advertising in national independent retailers as well as social media platforms from 5 August.
McGuigan Wines chief winemaker Neil McGuigan said “We’ve have had a hugely successful last four years in terms of our international recognition and accolades, culminating in McGuigan Wines being crowned the International Winemaker of the Year for the third time in four years at the prestigious International Wine & Spirits Competition in London. We’re thrilled to be able to show consumers our appreciation for their continued support with this exciting promotion”.
