Sound familiar? Big W's back to school campaign sings a familiar tune for parents needing to stock up on supplies.
Big W's latest advert features a kid singing a parody of childhood nursery rhyme 'This is the House that Jack Built”, which highlights the different products available for getting kids school-ready.
Pens, a backpack, about 45 exercise books that he'll conveniently forget to bring to school when it comes to showing the teacher his homework? Yep, Big W has it all.
The retailer has launched several 15 second commercials and a 30 second commercial, ahead of the return of the school year on 27 January.
See the other adverts below but be warned, if you watch them all in succession you'll be humming the tune all day.
