What started out as a simple quest to sell a 1999 Holden Barina has escalated into Barinageddon – Armageddon with a Barina.
Chimney Group Asia-Pacific has partnered with NRMA Insurance to launch Barinageddon, a branded entertainment campaign based on the Australian-produced “Buy My Barina”.
In July the video “Buy My Barina” appeared on YouTube and was quickly picked up by the media, for the way staff member of the Chimney Group, David Johns, was trying to sell his beaten up Holden Barina.
Johns ended up selling his Barina to the NRMA. Not only has it continued the campaign, the Chimney Group has picked up the insurance provider as a client.
Shot at a secret test lab, Barinageddon is a spoof feature film trailer that follows the journey of one of Australia’s most famous hatchbacks as it is handed over to engineers and begins the rigours of automotive testing. But something goes horribly wrong and the Barina transforms into Barinageddon.
Robert McDonald, head of research at NRMA Insurance, said: “When we purchased the Barina in August, we said we had some special plans for this little car. We did perform some tests, including a new type of crash test, which people can view online.”
Lee Ritson, CEO of Chimney Group Asia-Pacific, said: “NRMA Insurance has been the perfect partner to transform the Barina into a Hollywood blockbuster action star. They appreciate what engaging and compelling content can do.”
Chimney Group Asia-Pacific also announced plans to crowd-source a feature film production of Barinageddon through Kickstarter.
See the original "Buy My Barina" video below.
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