Announcing their debut into the cider market.
Zero Carb beer brand Better Beer has launched ‘Say goodbye to furry teeth and hello to Better Cider’ to announce its debut into the cider market.
The ad features two of the brand’s co-founders, Jack Steele and Matt Ford, set in a make-believe world where everyone has furry teeth from drinking high-sugar-content ciders their entire adult-life.
Ford, the protagonist in the ad, arrives at the pub to meet his friends and show off his clean new pearly whites after discovering the new low sugar Better Cider.
Better Beer CEO and co-founder Nick Cogger said it’s a satirical ad, poking fun at sugary ciders that leave you with a “furry teeth feeling” when you drink too much sugar.
“There’s a tonne of full sugar ciders in the market, so we saw it as a great opportunity to release a low sugar alternative to complement the rest of our range of award-winning beers,” he said.
The campaign idea was created and developed in-house by the marketing team at Better Beer, and filmed in Sydney by Makker Studio- who also produced Better Beer’s ad campaigns for their lower sugar Ginger Beer and Zero Alc.
The all new low sugar Better Cider has less than 1.7g sugar per 100ml and is available to buy exclusively from Dan Murphy’s and BWS in-store and online
Credits:
Creative ideation & direction: Better Beer
Venue: The Nelson Hotel, Bondi Junction
Production Company: Makker studio
Director/DP: Mitch Loveday
1st AC & Editor: Jei Strolin
2nd AC: Will Somerville
Photographer: Zach Bowden
Gaffer: Charlie Grey
Best Boy: Nico Nalbandian
Stylist: Chelsea Loveday
