Berlei and Serena Williams join forces in new 'Do It For Yourself' campaign.
Berlei Sports has partnered with Serena Williams for its latest campaign.
The campaign, 'Do It For Yourself', will roll out as a series of digital videos and is the first of its kind for the underwear brand. The multi-platform digital campaign is led by creative agency Parlour and marketing agency Emotive.
The campaign centres on “celebrating female strength, power and beauty”, says Williams.
The videos will appear on Williams' own channels as well as Berlei assets. The idea is to “delve into the richness and beauty... rather than being restricted by a 30 second spot”, according to Zoe Hayes, marketing director of Berlei.
'Do It For Yourself' launched nationally on Thursday January 12.
