Set to Dean Martin’s iconic 'That's Amore'.
Australian telco Belong and Howatson+Company have launched a brand campaign, 'More of the good stuff', celebrating the data, speed, security and prices customers enjoy with Belong mobile and internet.
The film, created by animation house, Zombie Studio and set to Dean Martin’s iconic 'That's Amore', dives to the depths of the ocean floor to meet a lonesome eel who falls in love with an underwater internet cable, only to accidentally unleash the magic of the Belong onto the seabed and all its creatures.
Head of product & marketing at Belong, Aaliah Eggins-Bryson, said the telco's goal was to create a brand platform that appeals to a broader audience.
"What's great about this brand platform is its ability to achieve this while maintaining our brand’s feel-good ethos. You watch the spot, and you can't help but smile," she said.
Howatson+Company ECD, Gavin Chimes, said in the last few years, Belong has established a legacy of whimsical, feel-good campaigns.
"‘More of the good stuff’ builds upon this. It’s a joyful and unexpected celebration of Belong’s core offering - awesomely affordable internet," he said.
The campaign will rollout across TV, BVOD, online video, OOH, and audio, with support across digital and retail placements.
Credits:
Client: Belong
Chief Executive Officer at Belong: Jana Kotatko
Head of Product & Marketing at Belong: Aaliah Eggins-Bryson
Creative & Social Lead: Kate Lightfoot
Agency: Howatson+Company
Founder/CEO: Chris Howatson
Executive Creative Director: Gavin Chimes
Creative Director: Michael Kleinman
Creative Director: Doug Hamilton
Creative Director: Simon Friedlander
Head of Production: Holly Alexander
Client Partner: Ollie Wearne
Senior Account Director: Angela Lethbridge
Senior Account Manager: Maddy Philips
Design Director: Ellena Mills
Finished Artist: Simon Merrifield
Media Strategy: Howatson+Company
Chief Media Officer: Sasha Smith
Media Planning & Implementation: OMD
Head of Group: Dervla McGivern
Business Director: Frances Meadows
Account Director: Annabel Williams
Account Manager: Isabella Jordan
Account Executive: Richard Atkins
PR Agency: SHAPER x CLEMS
Production: Zombie Studio
Director: Paulo Garcia
Executive Producer: Natalia Gouvea
Executive Creative Director: Daniel Salles
Producer Director: André Carvalho
Art Director: Marcelo Garcia
CGI Director: Leandro Marcelino
CGI Technical Director: Wesley Oliveira
Agenda Coordinator: Kira Nayana
Account Services: Gabriela Leal, Stephanie Wang
Producer: Vivi Torre
Music Supervisor: Anton, Trailer Media
Sound Studio: Heckler Sound
Executive Producer: Bonnie Law
Music Editor: Johnny Green
Sound Designer: Dave Robertson
Additional Sound Design: Andre Ruello
