"Working hard to earn its place as Australia’s Cream Cheese."
Bega Cream Cheese first hit supermarket shelves across the nation in January.
And now, Bega Cream Cheese has officially scored a touchdown after revealing its latest Out-of-Home advertising creative via creative agency Thinkerbell.
Why? Because while Philadelphia will be busy playing football in America, Bega is still making delicious cream cheese for the nation.
Adam Ferrier, chief thinker and founder Thinkerbell, said: "Whilst there's an American Football game going on starring the Philadelphia Eagles, Bega will be... making cream cheese."
Matt Gray, general manager - marketing, Bega Foods, said: “Bega is proud to have launched the nation’s only mainstream branded Aussie owned and made cream cheese range – and it is working hard to earn its place as Australia’s Cream Cheese."
Made with fresh milk and cream sourced from local Australian farms, Bega Cream Cheese is being produced at Bega’s iconic Port Melbourne and Strathmerton sites, using the spreadable product making expertise from the same team that produces VEGEMITE.
Credits
Client: Bega
Creative Agency: Thinkerbell
Media Agency: Starcom
Media Partner: oOh!
