Members of the public are the Ultimate Fire fighters and the Country Fire Service is keeping it basic for fire prevention this summer.
Preparing for a bushfire isn’t that hard, in fact the steps are easy.
The Country Fire Service is taking a different approach to informing the public on how to reduce hazards this bushfire season; they’re keeping it simple. The new campaign is about engagement and action after previous complex campaigns showed little engagement.
The campaign encourages community engagement in order to create an environment unconducive to fire, with the campaign targeting footy clubs, service clubs and business groups.
The campaign will use television, press, radio, digital, outdoor as well as community based collateral. The campaign launches during Bushfire Awareness Week in SA, 26 October.
