Their road trip sequel hits the right spot for the famous footballer, comedian and clothing company.
David Beckham and Kevin Hart are back, this time on a road trip that goes awry in this fun five-minute film to promote H&M’s essentials range.
You may recall the last time the pair were together Hart was cast to play Beckham in a biopic called I, Beckham.
This time they’re on the road to Las Vegas, or so we are led to believe, to bring the musical to life.
But not everything goes to plan in this mini buddy flick, created by Adam & Eve/DDB. They get pulled over by a cranky cop who lets them off the hook with Hart’s hilarious (and totally believable) intervention.
I’m not going to spoil anymore, except to say it’s a light-hearted film with clever integration by the Swedish clothing company, you don’t feel you are being sold to but appreciate the cool.
While golden balls made the right career choice in life he doesn't do a terrible job playing it straight to Hart's antics.
Credits
H&M
Head of marketing creative - Erik Zetterberg
Head of marketing - Daniel Herrmann
Project manager - Fia Ingman
Adam & Eve/DDB
Chief creative officer - Ben Priest
Executive creative directors - Ben Tollett, Richard Brim -
Copywriter - Patrick McClelland
Art director - Feargal Ballance
Agency producer - Jack Bayley
Account director - James Rowe
Production companies - Sonny, MJZ
