BBDO Russia and the Family Matters psychological aid centre warn people not to turn their back on a woman being beaten.
A new campaign has been launched to change the public opinion in Russia that no one should interfere in someone else’s problems, which could be a death sentence for people suffering at the hands of domestic violence.
BBDO copywriter Kirill Tsytskin says: “The first second you see a woman turning her eyes from the camera and a text going out of the eyesight. You can stay with the woman or follow the text. However, whatever you choose, you’ll have to watch the video again to see the story from all sides”.
Watch the case video below:
Credits:
BBDO Russia Group
Nikolay Megvelidze — Chief Creative Director
Alexey Starodubov — Deputy Creative Director
Kirill Tsytkin — Copywriter
Sofya Nadezhina — Art Director
Boris Anisonyn — TV Production Director
Valery Gorokhov — Senior Producer
Boris Sorokin — Business Development Manager
Maxim Popov — Post Production
"Family Matters"
Tatyana Orlova — Founder
