Want to try the latest Barista Bros creation? You only have to go as far as your Deliveroo or UberEats app.
Barista Bros has tapped Ogilvy Sydney for the promotion of its latest flavoured milk, Café Creations, launching a significant outdoor push across the nation.
A brand partnership with Deliveroo and Uber Eats has been secured by the brand to kick off a new sampling campaign.
The new range was the result of recend brand research which revealed a demand in the market for indulgent flavour profiles to attract new male and female consumers.
Customers using the food delivery platforms will be gifted with a Barista Bros product as part of their purchase.
Out of home is a key focus for the brand, with hundreds of panels displayed across across major metropolitan cities, featuring the tagline ‘indulge a little.’
“We are thrilled to launch our new range in market, playing into the hands of the dessert lovers around the nation. With these new flavours, the deliciousness is in the detail. We are excited to bring them into and expand Barista Bros portfolio," Barista Bros brand manager Jason Wu says.
