Coca-Cola is making a multimillion-dollar investment in Barista Bros in a bid to create a more emotional connection with consumers.
Barista Bros is boasting indulgence in its latest campaign from Ogilvy; ‘The Deliciousness is in the Detail’.
The spot is fronted by a TV commercial that tells the story behind the brand. It features two baristas who are dedicated to the quality of every drink down to each single bean.
As part of a multi-million dollar media investment, the campaign spans TV, cinema and online.
Displayed prominently across screens nationally until October, the TV commercia; will air during primetime programs including The Bachelor, The Block, True Story with Hamish & Andy, This Time Next Year, The AFL Footy Show, Kath & Kim and Australian Survivor. It will also be featured online through Vevo, YouTube and Google Preferred.
“What we want to demonstrate with this campaign is that Barista Bros has that same level of dedication to taste and quality when it comes to iced coffee, with our quality ingredients and attention to detail creating the best tasting flavoured milk drink in market," Jason Wu, Brand Manager, Barista Bros, says.
Production Credits:
• Connections Agency – UM
• Creative Agency – Ogilvy Sydney
• Shopper Agency – JPD
• Digital Agency – Satellite NZ
• Social Media: Coca-Cola Social Centre
