"An aspiring homeowner couple is flanked by an FBI-style van parked outside the property."
Bank of Queensland (BOQ) and its internal creative agency The Inside Job released 'Never Home Loan Alone', showcasing the bank's above-and-beyond service and support to all customers in their home buying and refinancing journeys.
In the style of an old-school 70s stakeout, the 30-second spot takes place in the midst of a bidding war at auction. An aspiring homeowner couple is flanked by an FBI-style van parked outside the property, with a team of BOQ home loan specialists inside, armed with great rates and even greater service.
Melody Townsend, general manager retail marketing of BOQ Group said: “Whether you’re currently planning on buying your first home or thinking about your next one, there are many big decisions to be made, which is why it’s important to feel supported from the moment you find a great rate all the way to your settlement date.”
The Inside Job Group creative head Stephen Thompson said: “We instantly knew we wanted to bring Bank of Queensland’s unique proposition to life with a campaign that was exciting, fun and that really stood out in the category, but at the same time, stayed true to the brand’s core values. And we’re thrilled with the result.”
The campaign will run across OOH, TV, BVOD, radio, social media and digital.
Credits:
Agency Credits: The Inside Job
Group Creative Head: Stephen Thompson
Creative Services Lead: Anna Takarangi
Creative Lead: Mick Bakos
Copy Lead: Ed Pitts
Brand Creative: Andy Roberts
Senior Copywriter: Leah Dunkley
Multimedia Designer: Harlan Alston
Brand Designer: Ellen Swadling
Production Credits:
Production Company: Taxi Film Production
Director: Matt Kamen
Production Company Producer: Imogen Faith
Sound Production Bang Bang Studios
