Super helpful.
Aware Super’s latest work via Thinkerbell aims to connect with Australians approaching retirement.
The campaign shines a light on the evolving nature of retirement - as more than 1.1 million members navigate their journey and find their new rhythm entering the new stage of life.
Aware Super head of brand Sally Gross said this new work highlights the fact that people can keep earning when retired with Aware Super.
“Not many Aussie’s are aware of this, so we’re keen to help as many as we can, have their best possible retirement.” She said.
Thinkerbell head thinker Belle Thompson said the agency developed a strong platform in ‘Super Helpful’.
“We’re really proud of this new work we’ve created together with the team at Aware Super. Building off the platform and staying true to our use of distinctive brand assets,” she said.
The Rhythm of Retirement work rolled out across TV, OOH, radio and social.
Credits:
Client: Aware Super
Agency: Thinkerbell
Media: Atomic 212
Production Partner: MOFA
Sound & Music: Rumble Studios
Edit: ARC Edit
Animation: Cadre Pictures
