For the launch of its 'Smooth As' Oat and Almond Milk.
Australia's Own is diving headfirst into the Australian spirit with the launch of 'Smooth As' Oat and Almond Milk, a new smoother range of plant milks designed to meet the needs of dairy reducers without compromising on taste.
Created with the creative minds at Jam&Co, the 'Smooth as it Gets' campaign is a playful Australian work. Meet the charming ambassadors, Mike and Kylie the Echidnas.
They embody the very essence of Australian heritage, effortlessly blending iconic Australian elements of breathtaking beaches and surfboard into the narrative.
The campaign will be making waves across various platforms, from outdoor, BVOD, press, social media and the airwaves of Coles radio.
Jennifer Segail, CEO at Jam&Co, said the campaign is a creative endeavor that captures the heart of a brand, brimming with joy, fun and playful creativity.
"It's more than just showcasing our new 'Smooth As' packaging; it's a celebration of our Australian heritage," she said.
"From the Kombi Van with its surfboard perched on the back,the packaging disrupts the plant milk ambient category with an Australian flair."
Hamish Thomson, marketing manager at Australia’s Own, said the 'Smooth As' range disrupts what is a very traditional category.
"With a vibrant and tastier offer which is highly relevant for the future of the plant milk category," he said.
