“It’s taken a huge collective effort to bring this campaign to life through a challenging lockdown period."
Mortgage broker Aussie has launched a new integrated campaign via creative agency, The General Store.
The campaign, Sign Here, is Aussie’s first following its merger with Lendi which was completed on May 4, forming the Lendi Group.
The campaign conveys the simple, yet poignant, moment of signing on the dotted line for a new home loan or refinancing deal. It was shot in a range of locations in Queensland, by director Justin McMillan and Taxi Film Production.
The General Store ECD Chris Scott says the creative and production teams managed lockdown challenges.
“It’s taken a huge collective effort to bring this campaign to life through a challenging lockdown period and get it in market at such an important time for Aussie,” Scott says.
“Justin and the Taxi team in Brisbane, and Trent our photographer have done an amazing job with the remote production challenge and helping us deliver some work that really hits the mark for the brand.”
The national campaign launched across TVC, OOH, radio, digital and social. It is also being rolled out across Aussie’s nation-wide broker network, including in stores.
Aussie head of brand & marketing Sascha Hunt says The General Store captured Aussie’s vision in the campaign.
“Across Aussie’s nearly 30-year history our brokers have helped over a million Australians achieve their home loan and refinancing goals, by simply understanding them, being in their corner and providing straight-talking home loan advice to help them sign on the dotted line, on their terms. The G Store really understood our vision in helping to bring the Aussie broker experience to life in this campaign,” Hunt says.
The General Store has worked with Aussie since 2020 on a range of projects. The agency’s partner & CEO Matt Newell says the two teams are culturally aligned.
“We are thrilled to be working with Aussie and the broader Lendi Group. Aussie is an iconic Australian brand that has helped over a million people get their home ownership dreams across the line.”
Credits:
Aussie:
Zara Cobb - CMO
Sascha Hunt - Head of Brand and Marketing
Hannah Roy - Senior Marketing Manager
Rebecca Hodges - Brand Specialist
The General Store (Strategy & Creative):
Chris Scott, Executive Creative Director
Julia Elton-Bott, Art Director
Paul Coghlan, Copywriter
Genevieve Read, Designer
Monique Mitchell, Designer
Darren Bailey, Producer
Laura Popa, Group Account Director
Kiki Jones, Account Director
Matt Newell, Partner + CEO
Madeleine Livesey, Partner
Taxi Films (Production):
Andrew Wareham, EP
Justin McMillan, Director
Imogen Dick, Senior Producer
Stefan Jose, DOP
Digby Hogan @ Empire Post, Offline Editor
Photography:
Trent Mitchell, Photographer
Music & Sound Production:
Mark Brandis, ISM Studios
Media:
Initiative
