The role of technology in modern Australia.
Aussie Broadband has unveiled its new brand campaign - 'The Actual Aussie Way' - showcasing the next evolution and phase of growth for the Australian telco.
The new brand platform and accompanying TVC showcase Aussie Broadband's value proposition amongst Australian telcos: being tech-led whilst staying true to its grassroots values.
The campaign was co-created by Melbourne agency Thinkerbell, and Aussie Broadband will showcase the branding across its website, social media, customer and internal channels.
The creative tells the story of four different Australians relying on Aussie Broadband, not just for their home connectivity but for their everyday lives and their businesses.
Wrapped in grassroots values, the TVC showcases how The Actual Aussie Way is more than just an outback sweep - it's about real Aussies, no matter who they are, and the role of technology in modern Australia.
Rebecca Rizzo, Aussie Broadband's GM of marketing, said the team can’t wait to show all of Australia how much Aussie Broadband has evolved.
"We’re now a trusted wholesale partner, a mobile MVNO operator, cloud providers, a Tier 1 voice network, and so much more,”said Rizzo.
“We have been living and breathing The Actual Aussie Way our entire life as a company. We aren’t here to do things the way they have always been done, but to do it the way we think is best for our customers, and all Australians."
Ben Couzens, Thinkerbell executive creative tinker, said Thinkerbell and Aussie Broadband actually have a lot in common.
"As businesses we are both shaking up our industries and having a lot of fun doing it. We love that this new work captures their energy and their unique combo of future facing tech with grassroots Aussie values," said Couzens.
Credits:
Creative Agency: Thinkerbell
Production Company: Truce
Director: Jeff Johnson
Producer: Jess Langley
Executive Producer: Elise Trenorden
Post Production: Manimal Post
Sound Design: Rumble Studios
