Featuring familiar moments in life.
Arnott’s has unveiled Moments via Saatchi & Saatchi to celebrate its sweet and savoury brands.
The campaign created for The Neighbourhood, features familiar moments in life, like dipping a Tim Tam into a hot drink, making Vita-Weat worms, licking the cream off a Monte Carlo, sharing a box of TeeVee snacks while watching TV with mates or sneaking in a snack on a Cruskits cracker while on a Zoom call.
The creative includes the messaging, “For life’s little moments, there is no substitute”.
The Arnott’s Group chief marketing officer, Jenni Dill, said: "The campaign celebrates the breadth and variety of Arnott’s iconic portfolio and the moments they show up in people’s lives. The last two years have taught us that the little things in life like, spending time with loved ones, really are the big things. We are all really proud of this work.”
Saatchi & Saatchi’s creative director, Michael Barnfield said: “Arnott’s products can be found in almost every pantry across Australia. So it follows that they also make an appearance in the lives of most of us, and have done so for generations.
Credits:
Publicis Groupe
Executive Creative Director (Saatchi & Saatchi) – Simon Bagnasco
Creative Director (Saatchi & Saatchi) – Michael Barnfield
Creative team (Saatchi & Saatchi) – Kerem Sekerci & Mac Wright
Strategist (Saatchi & Saatchi) – Peter Pippen
Agency Producer (Saatchi & Saatchi) – Rene Shalala
Media Associate Client Director (Spark Foundry) – Edwina Pardede
Media Client Manager (Spark Foundry) – Fraser Johnston
Media planning executive (Spark Foundry) – Mackenzie Cowan
Media coordinator (Spark Foundry) – Jasmyn Bridge
Chief Client Officer (The Neighbourhood) – Helge Gruettke
Account Director (The Neighbourhood) – Emily Walker
Production Company: MOFA
Director: Sam Holst
Executive Producer: Llew Griffiths
Producer: Helen Morahan
DOP: Shelley Farthing-Dawe
Editor: Phoebe Taylor @ Arc Edit
Arnott’s
CMO – Jenni Dill
Marketing Director – Ranita Cowled
Marketing Manager – Pauline Mercier
