Are you experienced? Ripping album and new Hahn campaign.
Hahn Super Dry's first collaboration with Ogilvy since it won the account in December sees it explore the theme of life experience, to tap “into the true passions of Hahn's drinkers”.
Inspired by Hahn’s own story of four guys taking a risk to follow their passion of brewing better beers, “Experience Collectors” follows the story of a guy who overcomes personal challenges to gain new experiences, move forward and find personal growth.
This is the first campaign featuring creative from Ogilvy since it won the account in December.
According to Hahn, the insight behind the campaign was that Hahn's target market “seeks to actively engage with things they’re passionate about.”
The initial TVC the creative sees our hero experience quitting his job, shark diving, falling out of love, shaping his own surfboard, motorbike trekking across Asia and starting his own business.
Directed by renowned Australian filmmaker Patrick Hughes and shot in locations across Cape Town, Prague and Vietnam in a whirlwind three week production, the finished product brings to life the idea of taking risks to follow your passions and find personal growth.
The TVC and digital campaign will run for six weeks, with additional bursts later in the year.
CREDITS:
Derek Green – Executive Creative Director – Ogilvy Australia
Shaun Branagan – Creative Director – Ogilvy Australia
Josh Parmenter – Copywriter – Ogilvy Australia
Seamus Fagan – Art Director – Ogilvy Australia
Nathan Quailey – General Manager – Ogilvy Australia
Duncan Stevens – Business Director – Ogilvy Australia
John Marshall – Account Director – Ogilvy Australia
Kate Smith – Senior Account Manager – Ogilvy Australia
Deborah Tran – Account Executive – Ogilvy Australia
Ryan O’Connell – Deputy Head of Planning – Ogilvy Australia
Sam Tatam – Brand Planner – Ogilvy Australia
Rob Spencer – Head of Broadcast and Video Production – Ogilvy Australia
William Horne – Second Unit Director – Ogilvy Australia
Renee Nadin – Junior TV Producer – Ogilvy Australia
Rob Galluzzo – Founder – FINCH
Corey Esse – Managing Director – FINCH
Patrick Hughes – Director – FINCH
Jeremy Rouse – Director of Photography – FINCH
Michael Hilliard – Executive Producer – FINCH
Roy De Giorgio – Producer – FINCH
Joanna Scott – Editor – The Butchery
Method Studios – Grade/Online/VFX
Sound Reservoir – Sound
Mike Barry – Creative Director
Claire Seidler – Senior Producer
Abi Scott – Senior Account Director
