Need a pick me up this Monday morning? Well Mortgage Choice has launched its new brand positioning and aims to make you #HappyAs. Watch it and be happy as bro.
Mortgage Choice has unveiled a marketing campaign that not only focuses on the company’s transition into a full financial services hub, but also officially launches its revamped brand.
The campaign features examples of people showing what they are as #HappyAs. For example, happy as Larry, happy as a kid in a candy store, happy as a pig in mud, and even as happy as a slinky on an escalator.
Mortgage Choice says it is focusing on happy because “that’s how we want our customers to feel when they have the right plan in place to let them get on with the important business of being happy!”
The campaign will run across all channels including television, print and radio, with the first instalment of television advertisements airing Sunday 7th September.
You can watch a raft of happy as moments here.
And as promised the beatboxing goat is here...
