A life-size mouse comparing the price of cheese? Yep, its Aldi's latest bargain busting promo.
Aldi rolls out yet another of the “Like, Like” promotional videos, bringing attention to the food chains bargain prices, this time with a life-size mouse.
The campaign features a large mouse who loves all things cheese, although the latest cheese grater has him in stiches.
Created by BMF Sydney, the campaign can be seen across digital, social, in-store and print.
The spot follows the long locks of Gabriel, a talking bear and a weird dentist.
Credits
Creative: BMF Sydney
Managing partner: Stephen McArdle
ECD: Cam Blackley
CD: Alex Booker & Philip Sicklinger
Art director: Patrick Chambers & Alex Booker
Copywriter: Mark Carbone
Planning: Christina Aventi
Director: Jeff Low
Producer: Lucas Jenner
Media: Maxus
Production company: Rabbit Content
Post production: The Editors/White Chocolate
