Say 'See Ya Later' to your current insurer and say 'Hello' to Allianz.
In a new 30-second spot for Allianz, the car insurance company is encouraging you to give up expensive car insurance. Instead, Allianz wants you to sign up with them.
The ad, by MercerBell, shows people destroying their current bills - from a women blending hers, to a man running over his with a lawn mower and another about to feed his to his goat.
The campaign is supported by radio, online banners and YouTube pre-rolls, while the 'Say hello' message is being extended to Allianz home insurance as well as Allianz travel insurance.
Credits
Director - Greg Wood, Exit Films
Producer - Declan Cahill, Exit Films
Executive Creative Director - David Bell
Creative Group Head/Copywriter - Liz Kain
Senior Art Director - Mike Nikotin
Client Services Director - Ben Wood
Account Director - Christina Werakso
Agency Producer - Baz Milas
Post Production - Method
Editor - Seth Lockwood
Sound Design - Abigail Sie
Music - Nylon
Clients - Dominic Brandon - Allianz Group Manager Marketing and Brand
Russell Walsh - Allianz Senior Marketing Manager, Direct Insurance
Margarita Ballon - Marketing Services Manager, Market Management
