Aimed at lobbying the Federal Government for increased funding for Parkinson’s initiatives.
Parkinson’s Australia, the national advocacy body for people living with Parkinson’s, has unveiled a rebrand with a new logo and tagline, reflecting the organisation’s commitment to driving positive change and empowering individuals impacted by Parkinson’s.
The campaign is an in-house project by Parkinson's Australia, with toolbox.id.au creating the logo design.
The new Parkinson’s Australia logo is not just a symbol; it represents a multitude of meanings. The prominent 'P' stands for Parkinson’s, while the intricate design signifies neural pathways and connections.
The logo's abstract shape subtly depicts the Australian continent, reaffirming the organisation's dedication to the Parkinson's community nationwide.
Accompanying this fresh visual identity is a new tagline: Advocacy. Connection. Awareness. This succinct statement encapsulates Parkinson's Australia's promise to foster advocacy and connections, and raise awareness for the Parkinson's community.
Parkinson's Australia has also announced a new video campaign with Allan Border AO, the former Australian Cricket captain.
Allan, who is living with Parkinson's, has generously lent his voice to the powerful video campaign aimed at lobbying the Federal Government for increased funding for Parkinson’s initiatives.
With new insights from Parkinson's Australia revealing a projected tripling of case numbers by 2050, this campaign couldn't come at a more critical time.
The video amplifies Parkinson’s Australia's pre-budget submission, requesting $2million in funding from the federal government to support crucial projects, and aims to catalyse action on a national level to address the challenges faced by individuals living with Parkinson’s.
