Aldimobile has a phone plan to suit everyone, whether you're a pirate, a mime or a woodsman who is mid-way through carving a cobra.
When picking a mobile plan, no one wants to buy things they don't need. Luckily Aldimobile has plans designed to fit everyone, from data hogs, serial texters or chatterboxes. Or pirates with hooks for hands. Everyone is included.
The campaign, by BMF was launched this sunday and will be rolled out across 15-second TVC, catalogue, digital and in store.
BMF creative director Alex Booker said: "Aldimobile gives us two lessons in this latest campaign: the first being you shouldn’t have to pay for parts of a mobile contract you’ll never use, and the other being that you shouldn’t go full pirate as it will greatly affect your ability to text.”
An ALDI spokesperson said: "Ultimately Aldi wants to deliver good value and the mobile market confuses what good value is. Here we want to highlight unnecessary waste and how you can find a better value fit.”
Credits:
Executive Creative Director: Cam Blackley
Creative Directors: Alex Booker & Philip Sicklinger
Copywriter: Mark Carbone & Martin Svane
Art Director: Felix Holfve
Managing Partner: Stephen McArdle
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Hayley Basham
Planning: Sarah Hood
Agency Producer: Mel Herbert & Katie Harper
Print Producer: Louis Molines
Art Buyer: Basir Salleh & Tania Sinovcic
Director: Jeff Low
Production Company: Louis & Co
Production Company: Rabbit Content
Producer: Lucas Jenner
Post Production: Method
Editor: Mark Bennett
Music & Sound Production: Tone @ Rumble Studios
DOP: Peter Eastgate
Photographer: Mat Baker
Advertising and PR Director: Sam Viney
