The quirky spots aim to convince consumers that at Aldi you can buy more quality produce for less.
Aldi is different, Good Different – unless, of course, you are a plain white t-shirt being taunted by juicy, saucy pork ribs.
But if you are a lover of ‘fine’ extra virgin olive oil – then you don’t have to worry about saving your finest drop for special occasions.
These are some of the key messages of the latest iteration of Aldi’s Good Different ‘Always On’ campaign, by ad agency BMF.
The quirky, humorous spots are designed to drum home the notion that at Aldi you can buy more quality produce for less.
BMF has produced more than 64 TV ads, 48 out of home executions, more than 60 radio ads as well as a weekly catalogue, website, in store point of sale and social posts.
Here are a few of the spots:
Credits
Executive Creative Director: Alex Derwin
Creative Directors: David Fraser and Dantie van der Merwe
Art Directors: Jack Robertson and Jane Tjokrowidjaja
Copywriters: Millicent Malcolm, Lisa Down, Emily Field and Rob Boddington
Executive Planning Director: Christina Aventi
Head of Planning: Ali Tilling
Planner: Kellie Box
Managing Director: Steve McArdle
General Manager, Aldi: Paul Coles
Senior Account Director: Aisling Colley
Account Director: Sid De
Senior Account Manager: Olivia Longson
Account Manager: James Arnold
Account Executive: India Gates
Agency Producer: Katie Harper
Director: Giovanni Pacialeo
Production Company: Helium
Post Production: Vandal
Editor: Patrick Townsend (Offline) and Phil Stuart-Jones (Online)
Producer: Ben O’Donnell
Music and Sound Production: Rumble Studios
DoP: Viv Scanu
Aldi Marketing Director: Mark Richardson
Aldi Marketing Manager: Lachlan Sweet
Aldi Marketing Assistants: Katherine Franulovich and Madeline Caleo
