Push the (gravy) boat out.
Supermarket chain Aldi Australia is encouraging Aussies to push the (gravy) boat out this year and ‘Go A Little Extra’ in their festive celebrations without spending extra.
This year’s campaign features an overexcited couple who are prepared to go a little too extra in preparation for Christmas lunch.
Tasked with simply bringing the turkey and the gravy boat, the pair go overboard in their pursuit to create the best Christmas spread.
Aldi Australia marketing director Jenny Melhuish said it’s the time of year when everyone ups their game, and Aldi is no exception.
"Every Christmas, even those of us who plan to keep it low key can't help but splash out on little indulgences, festive flair, and the finishing touches that make Christmas feel like Christmas," Melhuish said.
From Thursday November 14, Aldi Australia will launch the ultimate Christmas recipe generator - the ‘Festive Extra-nator’ to help Aussies prepare for the big day.
The ‘Festive Extra-nator’ will feature over 30 bespoke recipes that will let shoppers dial up or down the extraness of their feasts. The generator will be housed on the ALDI website, meaning keen Aussies won’t have to look too hard for their dose of extra this holiday period.
BMF co-ECD David Fraser said Christmas plans tend to escalate pretty quickly.
"So, it’s great that Aldi is making sure everyone can still bring something extra to the table this year, whether it’s a big ol’ turkey or just a little gravy boat," Fraser said.
Created in partnership with BMF, Zenith Media, and Ogilvy PR, the integrated campaign will air across TV, cinema, radio, OOH, social, owned channels, and earned media.
CREDITS
Client: ALDI Australia
Creative Agency: BMF
Content Production: Bantam Productions
Production Company: Good Oil
Director: Hamish Rothwell
Editor: Lucas Baynes - ARC
Post Production: Blockhead VFX
Sound Production: Rumble Studios
Music Supervision: Level Two
Photographer Hellene Algie
Retoucher: Electric Art
Digital Build: Nakatomi
Media Agency: Zenith Media
PR Agency: Ogilvy PR
