The divide between the powerful and the powerless has never been greater, according to the latest campaign from charity organisation AIME.
Charity organisation AIME has launched unique film crafted by M&C Saatchi Sydney that aims to show the divide between the powerful and the powerless.
AIME was founded by Jack Manning Bancroft, a young aboriginal man with a dream of bridging the inequality gap through education.
The campaign aims to highlight the findings that the average of Indigenous kids in Australia finishing school is 61.5%, with only 42% going on to tertiary studies.
It follows the story of a young man in a giant machine city who breaks free of the shackles of poverty with help from a friend, which inspires others to do the same. The film showcases how the city is designed to favour some, while others become workers in its forgotten engine.
It finishes with the text: "If we want to change the world, we need to change the way it works".
"Inequality is an epidemic. The richest 1% of the population have accumulated more wealth than the rest of the world combined. AIME allows everyone around the world to play a part in changing this broken system. Our programs are crafted with the power and resources to improve the lives of millions of people globally. I’ve seen the change for twelve years and have no doubt that this program can and will change the globe. It’s time for the mentors to rise," AIME CEO and Founder Jack Manning Bancroft says.
M&C Saatchi’s group creative director Andy Flemming says the agency couldn't be prouder of the work.
“In these truly troubled times, it’s humbling to be part of a group of truly visionary people who want change the world through absolute positivity. AIME have taken thousands of kids who were on the path to unemployment, gangs (or worse), and through mentorship showed them the path to a better world. It was their simple vision to heal a broken society that attracted Laurent Witz and his incredible team to the project, and almost a year later, their beautiful film has brought AIME’s mission to life," he says.
