M&C Saatchi spreads the TEDxSydney gospel with out-of-home and digital banner campaign.
M&C Saatchi has come up with the creative for an out-of-home campaign which aims to spread the TEDxSydney gospel.
The TEDx event, which started in Sydney today, is the biggest TEDx event in the world and also garners over 30 million online views.
The opportunity is that the lion's share of the 30 million online views are from outside of Australia.
“It’s important to us that the ideas shared on the TEDxSydney stage each year reach as many Australians as possible,” TEDxSydney founder Remo Guiffre said.
“The fact that the talks are accessible year-round on the TEDxSydney website and via the app makes this possible.”
M&C Saatchi has created a series of out-of-home installations in Sydney and digital banners for the event.
However, once the event has been wrapped up, the campaign will switch gears and attempt to grab more members for the TEDxSydney community, with the campaign to run through to August.
